Coca-Cola This One’s For
Rewarding students for working hard with exclusive gigs from their favourite artists.
Objective:
Increase brand love amongst Millennials
Concept:
Coke and Spotify partnered to reward students for getting up and getting their lectures done! Through live events and a custom digital experience, we treated students of Southampton University to a surprise gig with Jax Jones and RAYE. The second event was held at KOKO in London, again featuring Jax Jones but this time with a number of special guest artists – all for 1,500 lucky competition winners.
Further Details:
Company:
Spotify
