Dove x Mario Testino Real Beauty Pledge
Challenging the beauty industry standards by featuring real women.
Objective:
Promote Dove’s Real Beauty Pledge in India and China.
Concept:
Instead of using supermodels and actors, Dove continued to challenge the beauty industry by using real women in their campaign. With the help of famed photographer, Mario Testino, Dove’s campaign featured 30 portraits of real women.
Company:
Edelman
