Spotify × Netflix Stranger Things 3
Turning Spotify into the Upside Down with an audio treasure hunt for the show’s super fans.
Objective:
Promote the new season of Stranger Things 3 on Spotify by creating a unique experience for super fans.
Concept:
We invited listeners to enter the Upside Down on Spotify by creating an audio treasure hunt, delivering clues and teasers about the upcoming season. Each clue led to the next, rewarding the show’s biggest fans, a.k.a. those able to solve the riddle, with a secret spoiler about the newest season’s plot.
Press:
Company:
Spotify
